Web Copywriting

Search engine optimisation helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by major search engines. Search engine optimisation (SEO) is not just about content.

There are a multitude of other factors that can influence the position of a web site.

If a website is badly designed or provides irrelevant content not only will it turn visitors away it will also affect your search engine ranking positions. Good web design helps the search engines and your visitors to find what they are looking for.

Search engine optimizing is a combination of design, user friendliness and content

Search engines consider the following variables when determining your site’s ranking in the results for a specific search.

Meta Tags - The meta title tag is one of the most important factors in your site’s search engine ranking. Search engines search through the title, description, and URL you submit, having important keywords in your title is critical to obtain good rankings. The meta description tag must speak convincingly to the search engines and the user and must include key words and phrases.

Content - For crawler based search engines that index your page like Google, relevant content is most important and is a critical factor in determining the rankings. The content must be brief, focused, and highly consistent.

Popularity - Popularity is a term used to describe search engines measurement of your site’s importance to the Web community. The factors that relate to popularity of site are the number, quality, and type of Web pages that include links back to your page.  Google has a branded version of popularity called Page Rank.  Links to your Web site increase your sites popularity in terms of search engine spiders or search engine robots, this in turn provides opportunities to index your pages.

Optimisation - Optimisation fine-tuning the code on your page to help you win for specific keyphrases or searches.

Avoid Spam while doing Search Engine Optimisation

Search Engines value content rich sites and that is the only key to success. The much needed resources for good Search Engine optimisations are developers, content writers and skilled SEO’s. In most cases the company cannot afford to provide these resources due to financial deficiencies, resulting in Search Engine Spam. Unethical Search Engine Optimisation or search engine spam originates due to mixture of greedy website owners and search engine spammers.

Each Search Engine has its own distinctive Spam penalties. Google greys out the page rank of the penalised site, providing a zero page rank. Sometimes the entire site is banned from the search engines. Once you are banned you may have to apologise and resubmit your site for re-inclusion in search engine directories. It will take a couple of months before you see your site listed again in the search engines.

The only way to avoid this is to hire a good Search Engine Optimiser who does not offer top 5 search engine rankings, but optimise your site with well written content and user navigation. With good optimisation practice you will find your site eventually listed in the top search engine positions and gain long lasting quality traffic.

Link Popularity and Search Engine Optimisation

One very important thing you need if you want to get top ranking in search engines is increase the link popularity of your site also known as the inbound links. Link popularity is important alongside Search Engine Optimisation and link building process needs to be given high priority. A little time spent on Link building today will ensure a good search engine ranking for your site in near future.